Ads
THE ASSIGNMENT
You'll have to create three ads to promote your cient. The ads will vary in size, layout and amount of information. Like learning another language, you must deliberate in its delivery to the public and should not shy away from details or simplicity in order to promote your client.
Focus, delivery, continuity and presentation are the essentials for this revelation of what you think. Harmony between type and image is crucial. You may decide to use a non-traditional font for the headline, but remember people must be able to read a more extensive body of text easily. Try not to use more than two fonts.
THE SPECIFICS
- You must create your own imagery (photos and illustrations).
- Must have a real tagline and/or headline and at least one paragraph of body copy talking about your client'services/products. The tagline/headline must be real, but the text for the paragraph doesn't. It can be generated
this way*. However, real copy would definitely look better in your portfolio.
- Your client's logo must be represented in all 3 sizes of ads, however the tagline/headline can change as long as there is some cohesiveness and continuity between these sizes.
- Composition, type, imagery, texture, and color is very important to these ads. You may choose a symmetrical/assymetrical design according to your client's philosophy and the focus that you bring to it. Examine other ad campaigns such as movie campaigns in newspapers to examine how they convey a central marketing ad strategy yet the sizes of the ads may vary (Calvin Klein cosmetics, Levi Jeans, Gap, Chanel, Banana Republic).
SIZES
- 8"x10"
Full page ad
Must have:
> Images
> Headline/tagline
> Body copy (at least one paragraph)
> Company's logo
> Company's web address
- 5"x5"
Square ad
Must have:
> Images
> Headline/tagline
> Company's logo
> Company's web address
- 3"x10 1/2"
Side of page ad
Must have:
> Images
> Headline/tagline
> Company's logo
> Company's web address
Needs to be designed vertically.
8"x10" (first board)
5"x5" (second board)
3"x10 1/2" (second board)
On two 11"x17" boards
CONSIDER:
- Continuity: remember your ad represents your client, so they must have a strong relationship (brand identity).
- Communicate to your audience efficiently.
Clean craftsmanship is a must.
The advertisement should look as "real" as possible.
* Lorem Ipsum is simply dummy text of the printing and typesetting industry..
***IMPORTANT: Remember to show your ads to someone who has no idea of what you've been working on. The message must be attractive, clear and straight forward.
